1st Place · June 2026
Plug and Play Silicon Valley Shark Tank Winner
Awarded 1st place in the Plug and Play GOAL Program’s Shark Tank Pitch Competition. From Seoul to Silicon Valley.
Pet skincare · Pet parent beauty · IP & community
The sunniest company on earth, for all the animals.
We started with pet skincare people could trust. Today we’re a lifestyle brand for pets and the hoomans who love them.
- 1stPlug and Play Silicon Valley Shark Tank, 2026
- 50K+products sold
- 20M+views on EGGSY content
- U.S.AAFES retail channel experience
01 — Pet skincare · where it all started
Yellow Centella Salve
Daily skin care for dogs & cats.
A rich, easy-to-use balm for everyday care of dry, sensitive or easily irritated skin areas. Made with Yellow Centella ingredients and nourishing plant oils to help keep skin moisturized and comfortable.
- Dogs & cats
- Yellow Centella
- Paw pads · chin · dry spots
- No steroids
- No antibiotics
- Fragrance-free
- 7g · 33g · 77g
Yellow Centella Ampoule Pad
Same centella, same care, in an easy pad format for everyday wipe-and-go care.
02 — Pet parent beauty
Magic Perfume
A human-use perfume, made with pet-friendly living in mind.
Most perfumes are made for people only. Ours are made for hoomans who live with animals: two scents you wear yourself, each created with a four-legged roommate in mind. Spray on you, not on your pet. Then cuddle.
For cat people
PURRR-FECT
A scent created with cat companions in mind.
For dog people
SHNIFF-SNOFF
A scent created with dog companions in mind.
Age 7 · looking up
“Happy Animal World”, age 7
Our story
It started with a sun that looked like an egg.
“This is Happy Animal World, which I drew when I was seven. My drawings always had trees, animals and the sun, and the way I drew the sun always looked a bit like an egg. So I ended up naming my company Sunny Side… UP!”
That drawing became a company, a character called EGGSY, and a simple promise: whatever we make should feel warm, honest and a little bit joyful.
Avril Han
Founder, SUNNY SIDE UP
How SSUP grows
Trust → community → content.
We began with a pet skincare product people could trust. That trust grew into a community, the community into content, and the content into new ways to live sunny with your pets.
ANIMARK
Yellow Centella daily care for dogs & cats.
Explore ANIMARK
Magic Perfume
A human-use perfume made with pet-friendly living in mind. Meet PURRR-FECT & SHNIFF-SNOFF.
Discover the scents
EGGSY
Our egg-shaped friend, on socks, tees, packaging and collaborations.
Meet EGGSY
SSUP in the wild
AI photo booths, pop-ups, fairs and interactive projects. Let’s create something together.
Work with us
IP & community
Meet our other co-founder.
Our founder builds the products. EGGSY works the crowd.
EGGSY is the quirky co-founder who turned product trust into conversation: meeting customers across Korea, showing up at pop-ups and starting the kind of content people share. Those moments have reached more than 20 million views.
- Co-founder
- 20M+ views
- Pop-ups & collabs
- Socks & apparel
Say hello
Let’s make something sunny.
Whether you have a question about your order or an idea for a collaboration, we’d love to hear from you.
Customers
Pet parents & fans
Questions about a product, an order or shipping? Our team usually replies within 2 business days.
Contact usBusiness
Partners & wholesale
Retail, distribution, collaborations, pop-ups and projects. Let’s talk about bringing SSUP to your market.
Partner with us